Growing Demand for Rural Land

Since 2020, the value of rural farmland has steadily increased nationwide. Despite economic pressures, value jumped roughly 5% from 2023 to 2024.

What’s causing this significant and consistent shift towards rural living and land investment? Unlike urban centers, rural real estate offers:

• Desirable remote work accommodations

• More affordable housing

• Lower cost of living

With the rise of remote work, the question "If you could work from anywhere, where would you go?" has become more than just a daydream—it’s now a driving force behind major lifestyle and real estate decisions. As of 2025, an estimated 22% of the workforce will be working remotely, fueling a growing trend: the migration to rural areas.

Since 2019, rural communities across the U.S.—including here in Florida—have seen steady population increases, largely thanks to the freedom remote work provides. Without the burden of long commutes and with the flexibility to live anywhere with a solid internet connection, remote workers are increasingly drawn to the affordability, space, and tranquility that rural life offers.

Rural properties are significantly more affordable compared to urban areas. According to a University of Minnesota study, nearly one-third of city dwellers spend over 30% of their income on housing, while only a quarter of rural residents do the same. This means rural homeowners often have more financial freedom to invest in home improvements, hobbies, or sustainable living solutions. With more land, greater privacy, and fewer distractions, rural properties are ideal for both work and relaxation.

For many, purchasing rural land is a chance to live closer to nature and take control of their lifestyle in ways that aren't possible in urban settings.

Let Cole Whitaker Realty help you find the property of your dreams! Contact us.